Our AI Policy
our AI policy

AI at IDEAL - Our 'Use of AI' Policy
Artificial intelligence (AI) is being used increasingly as a fast track to content development and the design of digital learning. At IDEAL, however, we don't believe that value of convenience should come at the expense of quality, expertise and human judgement. We believe AI should support quality, not replace it.
We want our users to know that we sometimes use AI to support our work, but we do so thoughtfully, responsibly and transparently. For those times when AI is used to help us work more efficiently, users can rest assured that every single resource and learning experience is reviewed, edited and standardized by humans to ensure the highest standards of quality and learning are met.
This policy explains how we at IDEAL use AI. The policy applies to everyone working under the IDEAL name or contributing content to the IDEAL platform.
Without exception.
When AI is used, it is primarily to support the creative and development process. This may include:
- brainstorming ideas and approaches
- improving clarity and readability
- assisting with drafting or restructuring content
- generating examples or alternative wording
- supporting workflow and productivity
- creating selected graphics or illustrations where appropriate
AI is used to inspire and assist—not to independently create educational content.
Many of our resources are developed entirely without AI.
Nothing generated or assisted by AI is published without careful human review.
Every AI-assisted resource is evaluated, refined, and standardised by qualified members of the IDEAL team. Where appropriate, subject matter experts review technical or specialist content to ensure accuracy, relevance, and educational value.
Quality assurance is never delegated to AI.
We believe learners deserve to know when AI has played a meaningful role in developing content.
Where AI has been used in a way that materially contributes to a course, resource, graphic, or learning experience, we will communicate this clearly and appropriately.
Transparency builds trust, and trust is fundamental to learning.
Protecting personal information is a core principle of how we work.
IDEAL does not use AI systems to collect, profile, or analyse personal learner data.
We do not use learner submissions, assessment responses, or personal information to train AI models.
Where AI tools are used internally, they are selected and used with careful consideration for privacy, security, and responsible data handling.
We are committed to using AI in ways that are ethical, fair, and respectful.
This means we strive to:
- reduce bias wherever possible
- verify facts before publication
- respect copyright and intellectual property
- avoid misleading or deceptive AI-generated content
- ensure educational decisions remain human-led
Technology should strengthen learning—not compromise it.
Learning deserves human attention.
All submitted assignments, projects, portfolios, or work requiring evaluation are reviewed by a real person.
Every. Single. Time.
IDEAL does not use AI to grade learner work or make assessment decisions.
AI technology is evolving rapidly, and so are we.
We continually evaluate new tools, emerging best practices, and developments in responsible AI. Where new technologies genuinely improve quality, accessibility, or efficiency without compromising our standards or values, we may choose to adopt them thoughtfully and responsibly.
Our commitment to quality remains constant, regardless of the technology we use.
These principles apply not only to IDEAL employees but also to contractors, consultants, collaborators, partner organisations, and anyone developing content or delivering services under the IDEAL name or through the IDEAL platform.
We expect everyone working with us to uphold the same standards of quality, transparency, professionalism, privacy, and responsible AI use.
At IDEAL, we don't believe great learning experiences come from technology alone.
They come from knowledgeable people, thoughtful design, careful review, and a genuine commitment to helping others learn.
AI may assist us along the way—but people remain at the centre of everything we create.
→ Last update: 29 July 2026

